Leverage the integration between Copy Technologies and Power eCommerce and give your online store seamless intigration to the Copy Technologies products with automated cost & inventory updates.
Resellers receive the benefits of a powerful ecommerce solution and a top tier distributor like Copy Technologies. View the Copy Technologies demo store for a snapshot of what a Power eCommerce integration with Copy Technologies can give you.
Your customers are your most important asset. You would never give up your customer list to a competitor. However, if you are not marketing to them you might as well be.
Why market to a customer you already have?
The next time the your customer needs to make an order more often than not they google the item they need vs going to you first. To get them to think of you first you need to keep your name in front of them consistently. It’s easy for them to use google to find what they want; they don’t have any loyalty to your business unless you cultivate it through consistent engagement with the customer.
What is at stake for you?
At best without consistent customer engagement the cost of acquiring that customer is thrown away. Keeping an existing customer is almost free, replacing that customer can be very costly.
At worst you lose customers slowly and as revenue falls you end up blaming everything and everyone but the true cause. It’s always the business owner’s fault. Even in a bad recession Business & Consumer Spending only drops 2-5%(adjusted for inflation) however at the same time online spending increases.
Where to Start?
There are endless ways to market I am just focusing email because it provides cost effective results.
- For Power eCommerce Customers
First: Assign someone to be responsible & accountable for each of these steps.
Second: Make sure all your customers are in your Power eCommerce admin with valid email addresses (even if they do not order online).
Third: Setup a SendGrid account. SendGrid is used to send your marketing emails to your customers in bulk. The cost: Free for 100 emails a day or $20 for 100,000 click the link to see their pricing and to sign up. Once that is done we will send you instruction on how to connect SendGrid to Power eCommerce.
Forth: Now determine what type of emails to send, product specials or coupons. Best to send mostly product specials with coupons no more than 4 times a year. Ask us for help if you are not sure how to set this up.
Fifth: Pick at least one day a week to send your emails. On that day click the send button!
- If you are using a different ecommerce solution.
First: Assign someone to be responsible & accountable for each of these steps.
Second: Build an excel list of all your customers..
Third: Signup for any of these types of services to send your marketing emails. Constant Contact, Mailerlite.com, braze.com or any the 100's of others. Don’t be too picky just get started.
Forth: Upload your customer list to the service you chose.
Fifth: Design an email that links to your web site (products should link directly to that product).
Sixth: Pick at least one day a week to send your emails. On that day click the send button!
Start Today - Its up to you.
Leverage the integration between Clover Imaging Group and Power eCommerce and give your online store seamless intigration to the Clover products with automated cost & inventory updates.
Resellers receive the benefits of a powerful ecommerce solution and a top tier distributor like Clover Imaging Group. View the Clover demo store for a snapshot of what a Power eCommerce integration with Clover can give you.
Cybersecurity firm Hive Systems has released the results of its latest annual analysis on cracking passwords through brute-force attacks. The tests showed that any password under seven characters can be cracked within hours. In last year’s tests, weak 11-character passwords were cracked instantly using brute force attacks. With Bcrypt, the same 11-character password now takes 10 hours to crack.
Hive’s analysis showed that strong passwords (containing numbers, uppercase and lowercase letters, and symbols) and fairly strong passwords (containing uppercase and lowercase letters) are difficult to crack if they are more than eight characters long — it takes months or years to crack such passwords if they are protected with Bcrypt.
Hive’s study assumes that the attacker has obtained a hash associated with a randomly generated password and attempts to crack it.
“Non-randomly generated passwords are much easier and faster to crack because humans are fairly predictable. As such, the time frames in these tables serve as a ‘best case’ reference point. Passwords that have not been randomly generated would be cracked significantly faster,” the company explained.
Are you ready to automate your online business? With ACM and Power eCommerce
ACM has been integrated with Power eCommerce for move than 10 years. This integration gives online resellers seamless intigration to the ACM catalogue with automated cost & inventory updates as well as order processing.
Resellers receive all these benefits in a turn-key platform for an affordable monthly subscription. View the demo store for a snapshot of what your new eCommerce site could look like.
Current Power eCommerce users can add the ACM catalogue feed by emailing [email protected].
