In today's digitally driven marketplace, all it takes is a swipe or a click for a potential customer to find a better price, a wider selection, or a more convenient retailer. So how do you make your growing business stand out from the crowd and turn fickle shoppers into loyal customers? For most forward-thinking companies, the answer has become customer experience. According to a recent Gartner study, 89% of companies now expect to compete mostly on the basis of customer experience, compared to 36% just four years prior.